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Technology, Software

Client:

All your social media in one place. Make your brand stand out.

A SaaS (software as a service) platform that allows businesses and individuals to create social hubs in minutes. Built-in tools help to easily customize the look and content of the media boards you create.

The platform engages audiences anywhere thanks to three simple steps: aggregating social media channels, displaying the required content on customers' websites, attracting customers’ attention.

APPROACH

Agile Development Methodology

Here at A2 design, we believe that the most effective means of developing a startup application quickly and efficiently to beat the competition to launch is through the use of Agile methodology. The Hashtagio development has been a paragon of agile methodology since the very onset.

This is how we proceeded:

  • First, we discussed the overall scope of the project with the client in depth. We then split the project into iterations and focused on the first iteration to better understand all its nuances and prepare the design.
  • Once the first portion of the functionality was built, we progressed to the next iteration, taking the client’s feedback on board as we went.
  • Once the development was in progress, it became clear what details we needed to focus on and what should be left behind. Adopting an agile approach allowed us to maintain focus and prioritize work tasks. Neither us, as developers, nor John, our client, attempted to set the Thames on fire; instead, we progressed in small, manageable iterations. Hashtagio was launched without any exorbitant features and, thus, development waste.

THE SOLUTION

Media Content Aggregation

Hashtagio can be fully integrated with the most popular social networks including Twitter, Facebook, Instagram, Youtube, Google+. We utilized Rest API + Streaming to achieve this high level of integration.

Robust Filtering System

What sets this project apart from its competitors, is the incorporation of solid filters that provide users with maximum control over incoming media traffic.
No business wants to lose customers due to inappropriate images or inappropriate comments.
The built-in intuitive filters help to avoid such situations altogether.

Advertisement Logic

Users have the option to create supporting posts alongside the incoming social media.
Depending on the campaign’s needs, users can choose to create regular, social or advertising posts that will be posted at an allocated time in allocated positions.

Powerful Control Panel

The easy-to-use control panel allows the user to create and manage media hubs in seconds.
Users can quickly and easily tailor the social hub exactly to their liking. This is a valuable feature for busy entrepreneurs.

Third-party Integration

Hashtagio allows you to both create social media hubs and embed them into your website. Moreover, users can integrate it with several marketing tools, such as AddThis, Google Analytics and Disqus to promote their website and keep all the necessary data at hand.

Payments and Subscriptions

We built a bespoke recurring payment system for the project. Through this application, users only need to enter their payment details once. After that, their choice of subscription will be saved, and the money will be automatically deducted every month.

THE RESULT

Social media hubs on any website

The final application is very intuitive: i.e., all users, regardless of level of expertise with technology use, can use it to create and quickly embed media boards on their own website, regardless of what platform they use.
Moreover, hub owners can create several menu items that will allow users of their website to control which categories and subcategories they want to see.
Here’s an example.

Useful Hints

Learning how to use a brand new service can be challenging.
In order to avoid putting new, and probably not very patient customers, off, we developed a simple, yet efficient, technique to make the whole experience as user-friendly as possible. The user is guided through all steps of the process: from initial startup through to the use of some of the more complex features.

Cross-browser compatibility

The web application was developed to operate on a HTML5-based responsive device with full compatibility with regular desktop browsers like Internet Explorer, Mozilla Firefox, Safari, and Google Chrome. Special tweaks were made in the app to make it compatible with Safari OS on the iPad2.

Responsive website design

To enable multiple users to access the web application across different mobile devices, we designed the website in responsive HTML. Alongside HTML5, the design proved to be future-proof. The web application now provides a consistent user experience, irrespective of the device on which it is used (widescreen PC, iPad, iPhone, Android, etc.).

Five Social networks integrated and counting

Hastagio currently works with Twitter, Facebook, Instagram, YouTube and Google+.

Depending on the network, users can select to filter by: #Hashtag @Mention Location, Channel, Keyword, Page

Layout Customization

Users can choose the layout of their media hubs from several premade layout templates and can intuitively customize their user experience, from the display background through to the font color.
Users can even choose which pages they want to apply the new look to.

LET'S GET STARTED!