{"id":73,"date":"2019-06-21T09:47:35","date_gmt":"2019-06-21T09:47:35","guid":{"rendered":"http:\/\/192.241.178.128\/?p=73"},"modified":"2023-12-04T12:15:18","modified_gmt":"2023-12-04T12:15:18","slug":"effective-seo-the-two-sides-of-search-engine-optimization","status":"publish","type":"post","link":"https:\/\/www.a2design.biz\/blog\/effective-seo-the-two-sides-of-search-engine-optimization\/","title":{"rendered":"Effective SEO: The Two Sides of Search Engine Optimization"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"fbf8\">It\u2019s important to understand that there are two different sides to SEO: onsite and&nbsp;offsite.<\/h2>\n\n\n\n<p><strong>SEO<\/strong>&nbsp;helps to promote your website in order to boost the number of clients the website receives from search engines.Everyone is concerned with how they can ensure their website ranks highly in the search engine rankings. That\u2019s where search engine optimization (SEO) comes in handy.<\/p>\n\n\n\n<p><strong>Be aware that the wrong strategy can bury your website deep<\/strong>&nbsp;where no one will ever find it.<\/p>\n\n\n\n<p>The Internet is becoming extremely competitive and it is therefore critical that you employ an effective SEO strategy, otherwise you may just miss out. IT experts are not over exagerating when they say that&nbsp;<strong>search engine traffic alone can determine the success of an enterprise.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"fced\">Onsite optimization<\/h2>\n\n\n\n<p>Onsite optimization means that certain areas of the website itself are tailored specifically to appeal to search engines. This is achieved by using the following techniques:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>semantic HTML markup<\/li>\n\n\n\n<li>page load speed<\/li>\n\n\n\n<li>wise use of images<\/li>\n\n\n\n<li>XML sitemap<\/li>\n\n\n\n<li>friendly URLs<\/li>\n\n\n\n<li>keywords reach content<\/li>\n<\/ul>\n\n\n\n<p><strong>A2 Design deals with the technical aspect of the SEO process<\/strong>&nbsp;and always ensures that onsite optimization is performed correctly.<\/p>\n\n\n\n<p><strong>Without effective onsite optimization<\/strong>&nbsp;many websites will be&nbsp;<strong>invisible to search engines&nbsp;<\/strong>and will not attract any organic traffic<strong>.&nbsp;<\/strong>The way people see the page and the way the search engine sees it differs greatly, so understanding the abilities and limitations of search engines allows us to build a site that attracts the search engine robots.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4b34\">Offsite optimization<\/h2>\n\n\n\n<p>There is&nbsp;<strong>a different aspect to SEO<\/strong>&nbsp;that is equally as important: offsite optimization (such as press release promotion, classifieds submission, ad campaigns, link exchange, etc.) Enterprises resort to it when an additional marketing boost is required. Offsite optimization is a science on its own and there are many companies that specialize solely in this type of promotion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"424a\">Build a Website for&nbsp;People<\/h2>\n\n\n\n<p>Don\u2019t forget that a user-friendly website provides the best foundation for effective SEO. More and more search engines consider user behavior on the website in their ranking algorithms. The time users spend on the website, how many pages they visit etc. become crucial factors in determining how a given site appears in the search engine rankings.<\/p>\n\n\n\n<p>Here are a few guidelines you should bear in mind if you are looking to improve your site\u2019s ranking:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It should provide useful content,<\/li>\n\n\n\n<li>it should be easy to use and navigate,<\/li>\n\n\n\n<li>it should be professionally designed and developed to work with modern browsers.<\/li>\n<\/ul>\n\n\n\n<p>Unless these requirements are met, no sophisticated offsite SEO strategy will ever help your site to succeed.<\/p>\n\n\n\n<p>Ready to put your idea out there?!&nbsp;<a href=\"https:\/\/sales@a2design.biz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get in touch<\/a>&nbsp;with A2 Design today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s important to understand that there are two different sides to SEO: onsite and&nbsp;offsite. SEO&nbsp;helps to promote your website in order to boost the number of clients the website receives from search engines.Everyone is concerned with how they can ensure their website ranks highly in the search engine rankings. That\u2019s where search engine optimization (SEO) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":74,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[19],"class_list":["post-73","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-development","tag-web-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Effective SEO: The Two Sides of Search Engine Optimization - A2 Design<\/title>\n<meta name=\"description\" content=\"Master effective SEO with proven strategies for improved website visibility and rankings in search engines.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.a2design.biz\/blog\/effective-seo-the-two-sides-of-search-engine-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Effective SEO: The Two Sides of Search Engine Optimization - A2 Design\" \/>\n<meta property=\"og:description\" content=\"Master effective SEO with proven strategies for improved website visibility and rankings in search engines.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.a2design.biz\/blog\/effective-seo-the-two-sides-of-search-engine-optimization\/\" \/>\n<meta property=\"og:site_name\" content=\"A2 Design\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-21T09:47:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-04T12:15:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.a2design.biz\/blog\/wp-content\/uploads\/2019\/06\/1_JfXpGedZCV05zBam3zLa2g.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"515\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.a2design.biz\/blog\/effective-seo-the-two-sides-of-search-engine-optimization\/\",\"url\":\"https:\/\/www.a2design.biz\/blog\/effective-seo-the-two-sides-of-search-engine-optimization\/\",\"name\":\"Effective SEO: The Two Sides of Search Engine Optimization - A2 Design\",\"isPartOf\":{\"@id\":\"https:\/\/www.a2design.biz\/blog\/#website\"},\"datePublished\":\"2019-06-21T09:47:35+00:00\",\"dateModified\":\"2023-12-04T12:15:18+00:00\",\"author\":{\"@id\":\"https:\/\/www.a2design.biz\/blog\/#\/schema\/person\/3f6a2bb6e559a8591cf9e55fb9b64343\"},\"description\":\"Master effective SEO with proven strategies for improved website visibility and rankings in search engines.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.a2design.biz\/blog\/effective-seo-the-two-sides-of-search-engine-optimization\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.a2design.biz\/blog\/effective-seo-the-two-sides-of-search-engine-optimization\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.a2design.biz\/blog\/effective-seo-the-two-sides-of-search-engine-optimization\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.a2design.biz\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Web Development\",\"item\":\"https:\/\/www.a2design.biz\/blog\/tag\/web-development\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Effective SEO: The Two Sides of Search Engine Optimization\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.a2design.biz\/blog\/#website\",\"url\":\"https:\/\/www.a2design.biz\/blog\/\",\"name\":\"A2 Design\",\"description\":\"Web Development for Startups\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.a2design.biz\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.a2design.biz\/blog\/#\/schema\/person\/3f6a2bb6e559a8591cf9e55fb9b64343\",\"name\":\"Elizabeth\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.a2design.biz\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b938a046ae0c5bdcecad8495593bad2280eaf69c3fce1ed422faa3e776b66b6a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b938a046ae0c5bdcecad8495593bad2280eaf69c3fce1ed422faa3e776b66b6a?s=96&d=mm&r=g\",\"caption\":\"Elizabeth\"},\"url\":\"https:\/\/www.a2design.biz\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Effective SEO: The Two Sides of Search Engine Optimization - A2 Design","description":"Master effective SEO with proven strategies for improved website visibility and rankings in search engines.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.a2design.biz\/blog\/effective-seo-the-two-sides-of-search-engine-optimization\/","og_locale":"en_US","og_type":"article","og_title":"Effective SEO: The Two Sides of Search Engine Optimization - A2 Design","og_description":"Master effective SEO with proven strategies for improved website visibility and rankings in search engines.","og_url":"https:\/\/www.a2design.biz\/blog\/effective-seo-the-two-sides-of-search-engine-optimization\/","og_site_name":"A2 Design","article_published_time":"2019-06-21T09:47:35+00:00","article_modified_time":"2023-12-04T12:15:18+00:00","og_image":[{"width":800,"height":515,"url":"https:\/\/www.a2design.biz\/blog\/wp-content\/uploads\/2019\/06\/1_JfXpGedZCV05zBam3zLa2g.jpg","type":"image\/jpeg"}],"author":"Elizabeth","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elizabeth","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.a2design.biz\/blog\/effective-seo-the-two-sides-of-search-engine-optimization\/","url":"https:\/\/www.a2design.biz\/blog\/effective-seo-the-two-sides-of-search-engine-optimization\/","name":"Effective SEO: The Two Sides of Search Engine Optimization - A2 Design","isPartOf":{"@id":"https:\/\/www.a2design.biz\/blog\/#website"},"datePublished":"2019-06-21T09:47:35+00:00","dateModified":"2023-12-04T12:15:18+00:00","author":{"@id":"https:\/\/www.a2design.biz\/blog\/#\/schema\/person\/3f6a2bb6e559a8591cf9e55fb9b64343"},"description":"Master effective SEO with proven strategies for improved website visibility and rankings in search engines.","breadcrumb":{"@id":"https:\/\/www.a2design.biz\/blog\/effective-seo-the-two-sides-of-search-engine-optimization\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.a2design.biz\/blog\/effective-seo-the-two-sides-of-search-engine-optimization\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.a2design.biz\/blog\/effective-seo-the-two-sides-of-search-engine-optimization\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.a2design.biz\/blog\/"},{"@type":"ListItem","position":2,"name":"Web Development","item":"https:\/\/www.a2design.biz\/blog\/tag\/web-development\/"},{"@type":"ListItem","position":3,"name":"Effective SEO: The Two Sides of Search Engine Optimization"}]},{"@type":"WebSite","@id":"https:\/\/www.a2design.biz\/blog\/#website","url":"https:\/\/www.a2design.biz\/blog\/","name":"A2 Design","description":"Web Development for Startups","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.a2design.biz\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.a2design.biz\/blog\/#\/schema\/person\/3f6a2bb6e559a8591cf9e55fb9b64343","name":"Elizabeth","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.a2design.biz\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b938a046ae0c5bdcecad8495593bad2280eaf69c3fce1ed422faa3e776b66b6a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b938a046ae0c5bdcecad8495593bad2280eaf69c3fce1ed422faa3e776b66b6a?s=96&d=mm&r=g","caption":"Elizabeth"},"url":"https:\/\/www.a2design.biz\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.a2design.biz\/blog\/wp-json\/wp\/v2\/posts\/73","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.a2design.biz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.a2design.biz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.a2design.biz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.a2design.biz\/blog\/wp-json\/wp\/v2\/comments?post=73"}],"version-history":[{"count":0,"href":"https:\/\/www.a2design.biz\/blog\/wp-json\/wp\/v2\/posts\/73\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.a2design.biz\/blog\/wp-json\/wp\/v2\/media\/74"}],"wp:attachment":[{"href":"https:\/\/www.a2design.biz\/blog\/wp-json\/wp\/v2\/media?parent=73"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.a2design.biz\/blog\/wp-json\/wp\/v2\/categories?post=73"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.a2design.biz\/blog\/wp-json\/wp\/v2\/tags?post=73"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}