Custom Software Development Services

For more than 15 years, our custom software development company has helped clients beat their competition and increase the profitability of their businesses by developing custom solutions to meet those needs.

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Our Custom Software Development Services

A2 Design offers custom software development services that build both web and mobile applications. This comprehensive approach will increase your brand’s reach by targeting both desktop and mobile users.


A striking website, a fast-loading web app or progressive web application can improve your online presence and help you achieve better results in search engines.

So if you're looking to expand your customer base and grow sales—custom software development could be the answer!

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The popularity of mobile devices has made it necessary for businesses to have a custom-made application that works on the user's device, in addition to having their own website.

We develop applications for iOS and Android platforms, cross-platform software products to help organizations build a strong mobile presence that engages customers more effectively.

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We can act as a sounding board for product concepts, manage the development process from beginning to end, and assist with strategy.

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API Development and Software Integration

We develop custom software that seamlessly integrates with corporate and third-party systems and services.

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Tech we Use for Custom Software Development

We prioritize attentively and provide you with a workable solution so you may fully explore the potential of your concept while keeping your business objectives in mind. We create custom software from the ground up using effective technologies and adhering to the most recent standards.


  • Laravel
  • MySQL
  • Postgres
  • Mongo
  • Redis
  • AWS
  • Digital Ocean


  • HTML
  • CSS
  • JavaScript
  • React
  • Vue.js
  • TypeScript


  • React Native
  • Firebase

UI/UX Design:

  • Figma
  • Balsamiq


  • Selenium
  • Playwright
  • PHPUnit


  • JIRA
  • Trello
  • Slack
  • Google Meet
  • Google Docs
  • Google Sheets

Custom Software Development Process

A2 Design provides full-cycle services for developing custom software. We approach a project with the intention of developing a successful partnership. As a result, our development team does thorough research, offers suggestions for wise decisions, and offers support throughout the whole application lifecycle.

1. Discovery and Ideation

During the discovery phase, we develop a logic model and choose tools and deliverables. Our QA engineers assess requirements—and decide on testing strategies.

We draw up a detailed plan for developers that outlines your requirements, confirms the cost of future phases and provides an estimate at the end of discovery.

The discovery phase allows you to test your custom software as a prototype before spending resources on mass production.

2. Product Design

Wireframes are a simple version of the structure and operation of our custom software interface, created by designers so that we can figure out whether it will be easy for users to navigate.

Once we've understood the principles of your custom software and designed a mockup, our design team considers fonts and colors in order to create something that is both visually appealing as well as space-efficient.

A well-designed responsive software adapts to different screen sizes and orientations, ensuring that it always looks consistent.

3. App Development

After every component looks really good, it's time to turn the concept into a digital reality.

Working on digital products and keeping them secure requires staying current with cutting-edge technology.

With our agile custom software development process, the team is able to respond more quickly to rapidly changing technologies by releasing early and making changes along the way.

4. Maintenance and Support

At A2 Design, we offer a variety of maintenance services to ensure your custom software runs smoothly over time.

Our emergency maintenance plans cover urgent problems that arise immediately; you can also request periodic updates or modifications as needed and adaptive upgrades to keep up with new hardware technologies.

5. Further Development

We continue to revise and improve the software after it launches, revising our methods as we go. We fix errors whenever they occur and add new features based on user input from performance indicators.

It's important to plan the upcoming business development phases and new features, while keeping a long-term roadmap in mind. Watching real users use your product will streamline this process.

Featured Custom Software Development Case Studies

Explore the most remarkable and complex software projects that have been custom-built to address specific business needs. From online startups to transformation of established businesses, these case studies provide valuable insights into how custom software can be leveraged to transform businesses across various industries.

Laravel Agile ReactJS React Native WordPress
On-Demand Dog Walking Marketplace

MadPaws is a Sydney-based pet services startup. 6 members of the A2 Design team are currently working with the Mad Paws team to develop the main site backend (Laravel framework), frontend, blog (WordPress CMS), and mobile applications (React Native framework).

Raised $5 million of investments through Series A funding from investors including Qantas, and Airtasker CEO Tim Fung.

View Case Study
Cake PHP Agile Backbone.js HTML5
Document Management System

The Shredex System was designed to build a paperless business automation system that helps businesses to efficiently manage and automate their business.

View Case Study
React.js Node.js Figma
Events Aggregation and Scheduling Platform

Schedulesite is a platform for all sorts of entertainment events, from movies and TV shows to concerts and sporting events.

Schedulesite allows you to search for your favorite scheduled events and add them to your personal calendar or any other calendar platform of your choice conveniently with only one click.

Schedulesite allows you to create your own profile so you will be able to conveniently schedule events, businesses and people and share scheduled events among your friends.

View Case Study

How Much Does it Cost?

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Our professionals will delve deeply into the nuances of your company's scope, IT requirements — and more— to create a solution that provides value to end users and a good return on investment.

Benefits of custom software development service

Our custom software development services can help you personalize the products or services that you offer. You will get a unique, flexible solution that satisfies your evolving business needs and meets increasing demands from customers.

Greater Reliability

The purchase of a ready-made software solution automatically makes you dependent on its producer—its pricing strategy, terms and conditions, and future development lie beyond your control.

When you hire a software development company to make custom applications for your business, the conditions under which users can access and use the application are determined by you.

Seamless Integration

You will need to integrate your new software with other applications in order to optimize business processes. But commercial off-the-shelf software makes third party integration difficult, if not impossible.

By investing in custom software development, you'll be able to integrate any CRM, marketing or analytical tool that fits your business ecosystem.

Increased Scalability

As your business grows and expands, you will want to add new offerings and expand the customer base. Ready-made solutions may not be able to properly accommodate this growth.

Custom software is designed specifically for your company's needs. It can be modified easily as your business grows and evolves, without introducing bugs into the system.

Ongoing Technical Support

In the event that a high-quality piece of software stops working properly, or requires an urgent update from its creators, you should contact their support team as quickly as possible to prevent any glitches in your business operations.

Off-the-shelf software comes with minimal technical support. Instead, you should work with a custom software development company that gives you access to its dedicated development team, who can maintain and update your system as needed.

Targeted Software Solutions

One of the main benefits of investing in custom software development services is that you can build a program specific to your business needs.

Companies that develop bespoke software take your business requirements into account from the beginning in order to provide you with unique features addressing them most efficiently.

Reduced Cost

Building a custom software product may seem an expensive venture, but in the long run it will be more cost-effective than using off-the shelf solutions.

Ready-made software solutions come with licensing fees, which can be expensive as your business grows. Plus, the unused features you don't need may still cost money for the platform's use. Tailored software costs more up front but eliminates unnecessary overhead expenses down the road.

Our pricing models for building custom software

Fixed Price

Best suited for somewhat small and brief projects with clearly specified needs that won't change (websites with fewer than 50 pages; small company web portals; MVPs for straightforward web solutions).

T&M (Time and Materials)

Best for medium to big, protracted projects with high need flexibility (corporate web applications with complicated integrations; websites with 200+ pages).

T&M with a cap

Best for medium-sized to large-scale projects that permit trading some flexibility for lowered financial risks (websites, web portals for startups; SaaS products).

80% of our clients work with us
for more than one year



William Fordyce

Director, EDA (Campdraft Aus)

"Overall, they have been nothing but great to work with..

We have worked with A2 over many years and have always been happy with their suite of services. They have assisted across a multitude of development and integration tasks."



Justin Koren

CEO & Founder, MultiMuse, Social Media Platform

"Their style to keep me a happy customer has been noticeable in the workflow. The team has communicated well to provide progress updates and accommodate all our inquiries. Their timeliness, cost-effectiveness, and professionalism have stood out in the collaboration."



Athena Petrou

Founder, Schedulesite, Scheduling Media Events Platform

"We have been working with A2 for almost two years and they are a pleasure to work with. We have an amazing project manager that is super responsive during our business hours and works with us to make sure our goals are achieved in at timely manner. The developers are also top notch, they’re impressive coders with great skill and efficiency. A2 Design team also has great UI/UX people that make the website work seamlessly.

A2 has helped us take our basic website and make it into an impressive and highly functional work of art. Everyone is always impressed when they see our website and ask us who designed it as well. The combination of skill, efficiency, top notch communication and work ethic is what keeps us coming back to A2 for all of our needs."



Sophie Whitehouse-Sparks

Founder, TutorTime, Online Tutoring Marketplace

"The team at A2 are motivated and solutions based. We have been working with A2 for over 2 years and they deliver what they promise. Thank you A2 for always providing us with tech ideas and support. We look forward to continuing working with you for the foreseeable future."



Andrew Hersch

Director, Play-by-Play

"They take a stake in the project that they are working on.

A2 Designs are an organized and interested group of people. Though they could increase efforts to be somewhat available for U.S. time zones, they are proactive and reliable. Their tools have spread worldwide and their team stands out in their agility and diverse skill set."



John Macintosh

Founder, Hashtagio

"Their team has such depth which makes them able to do almost anything.

Key strengths of the A2 team are organization and detail orientation. Every resource on the team knows the product intimately and genuinely cares about its success. They are responsive and highly competent, making them a valuable long-term asset."



Bernie Clark

Founder, Yin Yoga

"A2 Design has been excellent to work with; they understand my system and keep me up and running when I get into technical troubles.

They are responsive, do high quality work, reasonably priced and I can count on them in an emergency. Their prices are also very reasonable. I have been working with them for over 5 years and have always been happy with them."

Frequently Asked Questions

We’re glad to answer your questions about our custom software development service.

  • What is a custom software development service? >

    Custom software development is the process of building, releasing and maintaining unique solutions. A bespoke software solution is tailor-made to a particular business’s needs.

  • What are the types of custom software? >

    A reliable and experienced custom software development agency can build any type of software product—though some types are more in demand than others.

    The most important elements of a digital marketing platform are content management systems (CMS), customer relationship management systems, enterprise resource planning software, operations management software and e-commerce platforms.

  • How much does custom software cost? >

    Concrete cost estimates can be difficult to provide without knowing all the necessary details about your digital product.

    We will pay close attention, however, to the factors that have an impact on price when we evaluate whether or not it is in both of our best interests for us to move forward with you as a client.

  • What is the difference between custom and off-the-shelf software? >

    When creating a custom software solution, you can design the program to include any functionality that works for your business.

    Ready-made products come with limited feature sets, which are difficult to customize. In contrast, custom solutions offer more flexibility and configurability but take more time to implement.

    Bespoke software solutions are more secure, owing to their use of protocols and encryption that safeguard against threats. Furthermore, while off-the-shelf programs may seem less costly in the short term, they end up being far more expensive over time due to maintenance costs.

Let's turn your idea into a thriving business!


Next steps

  • We schedule a meeting with you to discover your project
  • Then we break down your project into iterations to estimate them with our developers
  • We create a proposal and explain all details related to the working process
  • Once we get a go-ahead, our project manager kicks off internal meeting to get started

Tell us about your project:

Let's discuss your project in more detail! P.S. If you want to offer any other proposals or you are searching for a job, please send a message here: SALES@A2DESIGN.BIZ