Software Product Development Services

We offer a comprehensive range of software product development services that are tailored to meet the needs of businesses seeking innovation, growth and increased competitiveness.

A2 Design provides a full range of product development services—from initial concept and design through to final delivery.

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Our Software Product Development Services

We combine our expertise in developing software with the latest technology to help you make your vision a reality.

Forge a path with us that will make you the leader of your industry.

Consulting & Assessment

Our experts conduct an in-depth analysis of the relevant industry trends and your target audience, then discuss your business objectives and evaluate risks.

They help you select an optimal tech stack—and create a strategic software product roadmap.

Software Product Ideation

Our team will work with you to distill the collected insights into a product vision.

We'll prioritize features, analyze user flows and technical dependencies in order to craft an idea that perfectly aligns with your business goals—and suits end users!

Solution Architecture

We will assess your technology needs and preferences, then plan a solution that aligns with both.

We can also optimize the architecture of your software product or provide support services to help you meet future challenges.

MVP Development

Our experts help you determine whether your software product idea is feasible and identify its benefits by developing an MVP.

End-to-end Software Product Development

Our experts help you through every step of the software product development lifecycle—from ideation and testing to creating a solution architecture powered by the latest technologies.

Support & Improvement

We ensure that your software product runs smoothly and efficiently, without causing problems for users. We also provide ongoing support services to help you get the most out of your program.

Tech we Use for Software Product Development

We prioritize attentively and provide you with a workable solution so you may fully explore the potential of your concept while keeping your business objectives in mind. We create software products from the ground up using effective technologies and adhering to the most recent standards.


  • Laravel
  • MySQL
  • Postgres
  • Mongo
  • Redis
  • AWS
  • Digital Ocean


  • HTML
  • CSS
  • JavaScript
  • React
  • Vue.js
  • TypeScript


  • React Native
  • Firebase

UI/UX Design:

  • Figma
  • Balsamiq


  • Selenium
  • Playwright
  • PHPUnit


  • JIRA
  • Trello
  • Slack
  • Google Meet
  • Google Docs
  • Google Sheets

Software Product Development Process

A2 Design provides full-cycle services for developing software products. We approach a project with the intention of developing a successful partnership. As a result, our development team does thorough research, offers suggestions for wise decisions, and offers support throughout the whole software lifecycle.

1. Discovery and Ideation

During the discovery phase, we develop a logic model and choose tools and deliverables.

We draw up a detailed plan for developers that outlines your requirements, confirms the cost of future phases and provides an estimate at the end of discovery. The discovery phase allows you to test your software product as a prototype before committing resources.

2. Product Design

Wireframes are simple versions of screen layouts that designers create to test the usability, function and flow of user interface design concepts.

We start by designing a mockup of how your software product will look once it's completed. Our design team then considers fonts, colors and other visual elements so that the end result is both attractive as well as efficient.

3. App Development

Once a design has been finalized, the next step is to bring it into reality by coding. Creating software products and ensuring their security requires staying current with cutting-edge technology.

4. Maintenance and Support

A2 Design offers a variety of maintenance plans to keep your custom software running smoothly over time.

We offer emergency maintenance plans for urgent problems, as well as scheduled updates and software modifications when needed.

5. Further Development

Real users can help prioritize new features and create a long-term roadmap by observing how the product is used.

We continue to improve software product after it launches, making corrections and updates as necessary based on feedback from users.

What makes our software product development company unique

Proactive Management

Our product development company treats software creation as a comprehensive process, which involves not only coding but also strategic planning and risk management.

By working closely with our clients, we are able to anticipate challenges and provide proactive solutions throughout the development process.

Effective Communication and Reporting

We provide you with regular updates on the status of our project and involve you in decision-making at every stage. The team meets daily to discuss progress, address roadblocks together and plan for upcoming milestones.

By keeping you updated on our progress, we ensure that the project stays within schedule.

Cost-Effective and Transparent Billing

Our billing system invoices only for productive hours worked, so you’ll never be charged for recruitment, vacation or sick leave expenses—meaning we offer a cost-efficient solution.

200+ Successful Products Delivered

Our team has extensive experience in offering outsourced software product development services for more than 15 years. We apply new technology and industry knowledge to create cutting-edge solutions that meet our clients’ needs.

Featured Software Product Development Case Studies

Explore innovative software products we developed for clients around the world. Get a glimpse into the breadth and depth of our expertise in product development, as well as the creative solutions we've developed for a wide range of industries and business needs.

Laravel Agile ReactJS React Native WordPress
On-Demand Dog Walking Marketplace

MadPaws is a Sydney-based pet services startup. 6 members of the A2 Design team are currently working with the Mad Paws team to develop the main site backend (Laravel framework), frontend, blog (WordPress CMS), and mobile applications (React Native framework).

Raised $5 million of investments through Series A funding from investors including Qantas, and Airtasker CEO Tim Fung.

View Case Study
Laravel Vue.js HTML CSS jQuery Agile
Horse Sport Event Management Platform

This is a uniquely Australian sport that involves a horse and rider controlling a beast around a course.

The platform allows various users to manage the entire process from the sporting administration body, to an event organiser and as a participant nominating in the events.

View Case Study
Cake PHP Agile Backbone.js HTML5
Document Management System

The Shredex System was designed to build a paperless business automation system that helps businesses to efficiently manage and automate their business.

View Case Study

How Much Does it Cost?

A2 Design will help you get a clear software product development strategy and translate your ideas into unique features that make your product stand out in the market.

Get a free estimation send image

Our Expertise in Software Product Development Services

Our software development services can help you personalize the products or services that you offer. You will get a unique, flexible solution that satisfies your evolving business needs and meets increasing demands from customers.

Business analysis & Product Design

  • Scope defining
  • Prototyping
  • UX review
  • UX/UI Product Design

QA and Control

  • Manual testing
  • Automated testing

Web Development

  • PHP
  • Laravel
  • React.js
  • Vue.js
  • WordPress

Mobile Development

  • React Native
  • Ionic

80% of our clients work with us
for more than one year



William Fordyce

Director, EDA (Campdraft Aus)

"Overall, they have been nothing but great to work with..

We have worked with A2 over many years and have always been happy with their suite of services. They have assisted across a multitude of development and integration tasks."



Justin Koren

CEO & Founder, MultiMuse, Social Media Platform

"Their style to keep me a happy customer has been noticeable in the workflow. The team has communicated well to provide progress updates and accommodate all our inquiries. Their timeliness, cost-effectiveness, and professionalism have stood out in the collaboration."



Athena Petrou

Founder, Schedulesite, Scheduling Media Events Platform

"We have been working with A2 for almost two years and they are a pleasure to work with. We have an amazing project manager that is super responsive during our business hours and works with us to make sure our goals are achieved in at timely manner. The developers are also top notch, they’re impressive coders with great skill and efficiency. A2 Design team also has great UI/UX people that make the website work seamlessly.

A2 has helped us take our basic website and make it into an impressive and highly functional work of art. Everyone is always impressed when they see our website and ask us who designed it as well. The combination of skill, efficiency, top notch communication and work ethic is what keeps us coming back to A2 for all of our needs."



Sophie Whitehouse-Sparks

Founder, TutorTime, Online Tutoring Marketplace

"The team at A2 are motivated and solutions based. We have been working with A2 for over 2 years and they deliver what they promise. Thank you A2 for always providing us with tech ideas and support. We look forward to continuing working with you for the foreseeable future."



Andrew Hersch

Director, Play-by-Play

"They take a stake in the project that they are working on.

A2 Designs are an organized and interested group of people. Though they could increase efforts to be somewhat available for U.S. time zones, they are proactive and reliable. Their tools have spread worldwide and their team stands out in their agility and diverse skill set."



John Macintosh

Founder, Hashtagio

"Their team has such depth which makes them able to do almost anything.

Key strengths of the A2 team are organization and detail orientation. Every resource on the team knows the product intimately and genuinely cares about its success. They are responsive and highly competent, making them a valuable long-term asset."



Bernie Clark

Founder, Yin Yoga

"A2 Design has been excellent to work with; they understand my system and keep me up and running when I get into technical troubles.

They are responsive, do high quality work, reasonably priced and I can count on them in an emergency. Their prices are also very reasonable. I have been working with them for over 5 years and have always been happy with them."

Frequently Asked Questions

We’re glad to answer your questions about our software product development services.

  • What is a software development service? >

    Software development is the process of building, releasing and maintaining unique solutions. A software solution is tailor-made to a particular business’s needs.

  • What are the types of software products? >

    A reliable and experienced software product development agency can build any type of software product—though some types are more in demand than others.

    The most important elements of a digital marketing platform are content management systems (CMS), customer relationship management systems, enterprise resource planning software, operations management software and e-commerce platforms.

  • What happens after the software is delivered? Who handles support and maintenance? >

    Many of our clients choose to continue working with us, so we can provide them with ongoing support and maintenance. Plus, as a tech partner, you can rely on us for new feature development or enhancements—we're here if you need any technical assistance!

  • What are product development services? >

    Product development services help you turn your new product ideas into real, marketable items.

    These services integrate expertise in design, engineering, and prototyping to create a seamless development process for unique software products.

    With a customer-focused approach, product development companies collaborate closely with clients to build products that will be successful on the market.

Let's turn your idea into a thriving business!


Next steps

  • We schedule a meeting with you to discover your project
  • Then we break down your project into iterations to estimate them with our developers
  • We create a proposal and explain all details related to the working process
  • Once we get a go-ahead, our project manager kicks off internal meeting to get started

Tell us about your project:

Let's discuss your project in more detail! P.S. If you want to offer any other proposals or you are searching for a job, please send a message here: SALES@A2DESIGN.BIZ